When I had my first baby, I went looking for a nursing bra that didn't make me feel like I was back in 5th grade with my first training bra. I only found one. Then the baby came, and things got serious. Breastfeeding was a beautiful, magical, and totally exhausting struggle. I was up at 2 a.m., crying alone in the nursery, wondering why it had to be this hard. How had women been doing this forever without a roadmap?

I realized women are left to just figure it out. We're the mothers of humanity, but we're stuck alone searching Reddit threads at 2 a.m. for answers and camaraderie. It was a powerful journey that felt incredibly lonely.

After my second baby, despite being equipped with second-time-mom knowledge, the struggle started all over again. Different baby, same subjective answers to all the same questions. I didn't want folklore; I wanted data. If men had to do this, there would be a solution for it. So here we are.

Froth was born out of a mission to change this. I believe moms deserve better. We deserve tools that give us the only data that really matters—our own. Our mission at Froth is simple: to reduce the motherload. We’re not here to give you more work; we’re here to give you less. Less worry, less guessing, less struggle, and more time for what truly matters: you and your baby.